What I Do
Smart systems for women building freedom-first businesses.

You didn’t start your business to run it like a full-time admin job.
Neither did I.
I’m Rachel, founder of Fountain & Co, and I help women-led creative and lifestyle businesses get their backend sorted so they can scale without chaos.
If your days are full of sticky notes, half-finished systems, and way too many browser tabs… you’re not alone.
Most of my clients are smart, capable women juggling business, life, motherhood and they’ve hit a point where DIY just isn’t cutting it.
That’s where I come in.
I design and build CRM systems, sales funnels, and smart automations that save time, make money, and give you breathing room.
But more than that?
I listen. I translate your messy systems (or lack of them) into simple, streamlined setups that actually make sense for how you work.
No generic templates. No one size fits all workflows. Just calm, clear systems behind the scenes so you can show up fully in your zone of genius.
What Guides Us
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Simplicity over complexity
We don’t do over complicated funnels or flashy dashboards that look good but don’t do much. Everything we build is made to work, not just wow.
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Freedom is the point
You started your business for freedom time, money, creative energy, flexibility. We build systems that support that, not steal it.
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Respect for your brain space
You have a lot on your plate. We don’t add more noise. We give you clear systems, clear plans, and clear answers. No jargon, no waffle.
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This work is personal
Quick wins are great, but we’re always thinking long-term. Your systems should scale with you, not break the moment you grow.
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Women first, always
We work with women-led businesses because we believe in the power of women building on their own terms. Your business. Your way. We’re just here to make it easier.
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Done is better than perfect
We’re not here to chase perfection. We’re here to get things working. So you can move forward and stop spinning your wheels.